January 29th: The Big Cheese

During the Andrew Jackson administration, the story goes, a large block of cheese was wheeled into the White House. The purpose was to allow for all of those who were hungry to come and join the staff and cabinet of the highest office of the United States and share some food and discuss matters that would important to them.

This tradition was brought into common knowledge when it was featured on the West Wing, Aaron Sorkin’s masterful television show detailing the workplace environment of those working at the White House. In the show, the Chief of Staff brought back this tradition, or at least the part of getting some face-time with the leadership of the government. Throughout the seven seasons of the show, the White  House staff was visited by a wide variety of people with interests ranging from wildlife conservation to astrological concerns and even cartography issues. While many were ridiculous proposals and somewhat outlandish, all received the time and attention of those with some degree of power to act on the shared knowledge.

In a Youtube video that brought Bradley Whitford and Josh Molina together alongside Jay Carney, the White House Press Secretary, the White House announced their intentions to make this tradition come to life. For the first time, the White House has been accepting videos today to be answered by government officials. This will offer the opportunity for citizens, the day after Barack Obama’s State of the Union, to reflect on ways that their government can best serve them.

While the day in the West Wing was often thought of as “Crackpot Day” because of the prevalence of rather crazy ideas, this is an incredible opportunity for the government to be transparent and include the people in their deliberation. A government run for the people must have an idea about what the citizens deem important, and this gives all Americans the opportunity to have the ear of the leadership of our country.

The Obama administration won the presidency in 2008 because of their ability to understand the internet and social media, and how to use these tools to speak to an audience larger than any public appearance. This is yet another example of that understanding.

As is almost always the case, the State of the Union shed light on an incredible number of issues that are important not only to the Obama administration, but the country as a whole. Everything from the education system, the middle class, and international politics were called center stage to the forefront of the mind of all Americans. As incredible as it is that television has allowed all of the American citizens to get into the room for this address, there is an issue with translating those powerful words into powerful action. This year, more so than any in recent memory, the government looks incapable of making the kind of changes that Obama calls for.

This is where Big Block of Cheese Day comes into play. The American public gets to put the important questions to the government and get answers about not simply beautifully written words, but the actual actions that will be taken to make them a reality. Through this one day of internet communication, the Obama administration has the opportunity to use social media tools to communicate with its constituency in ways never done before.